Precision in Every Drop
A luminous serum enriched with brightening agents like niacinamide and tranexamic acid. Lightweight, powerful, and designed to restore balance — not just radiance.
Discover the Icons Trusted by Thousands of Women Worldwide
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Discover our hydrating and anti-aging skincare rituals.
For every skin type
From oily skin to dry skin
Skincare as ritual, not routine
Inspired by Japanese & Korean calm
Gentle, vegan, EU-regulated formulas
Elegant, recyclable packaging
Soothes skin & elevates the spirit
Product-first, no emotional link
Western trend-based cycles
Harsh actives, greenwashed claims
Overdesigned or sterile plastic
Purely functional, no sensoriality
Yes. It contains no fragrance or alcohol, and uses gentle brightening actives that respect the skin barrier.
Yes, it pairs well with Vitamin C in the morning or exfoliants at night, as long as your skin tolerates layering. Introduce gradually if needed.
No. Haru Elixir is formulated with calming agents like licorice and panthenol to prevent reactivity or dryness.
Most users begin to see visible improvement in brightness and tone within 2–3 weeks of daily use.
Haru Elixir is crafted in South Korea and inspired by Japanese traditions of clarity and minimalism in skincare.